When it comes to choosing a new jewelry piece, you probably have a lot of preconceptions. You grew up hearing that diamonds are a girl’s best friend from top celebrities. You also might have heard a relative tell you, “diamonds...

What is the Alexandrite Effect?
When it comes time to pop the question, you’ll probably have a few questions. These can include where to stage the big moment, how to hide the surprise, and who to invite. What is the most important part of this...
The shiniest stone that reflects the best under every type of lighting might be entirely fraudulent. Typically, the bigger the gem is, the more likely that it is fake. This is a hard pill to swallow for many consumers, who...
Are you known for branching out of your comfort zone? Diamonds are one of the most popular and traditional gemstones on the market. They have been used for jewelry purposes for most of documented history. This is partially why they...